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BMW Group is dovetailing corporate and brand communication
The BMW Group is dovetailing its corporate and BMW brand communication even more closely and is supported in this by the agency TheGame Group...
Marketing
BRAND ARCHITECTURE
Premiere in China for the first AMG Experience Centre in the...
Mercedes-AMG could be set a new benchmark for the product and brand experience with its first Experience Centre anywhere in the world.
Customers and...
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Porsche presents hip-hop documentary “Back 2 Tape”
On the trail of rap, graffiti, DJing and breakdancing in Europe: together with music journalist Niko Hüls and the hip-hop magazine Backspin, Porsche presents...
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