Following more than one and a half years of intensive preparations, the “Brand Experience New Volkswagen” dealer congress is starting at the Autostadt.
Up to March 18, 2020, a total of 17,500 dealers from more than 50 countries are to come to Wolfsburg, especially to learn about the new Golf 8, the all-electric ID. 3 and Volkswagen’s New Brand Design.
Jürgen Stackmann, Sales Board Member of the Volkswagen brand: “We are pleased to be able to offer this mega-event for our dealers in Wolfsburg. Where can you provide a better experience of the reorientation of the Volkswagen brand than in its home city of Wolfsburg?”
Volkswagen has developed a new event concept; dealers will not meet for a large plenary session but will visit a number of workshops. In small groups, they will have an opportunity to interact, to ask questions and to engage in discussions amongst themselves. In groups of 50 to 100 people, about 400 participants per day will complete a total of 11 topic studios to try out all the innovations of the new models and to familiarize themselves with all the key aspects. In total, 200 vehicles will be used.
On an exclusive tour of the plant, Volkswagen will give dealers an in-depth view of vehicle production. Under the heading of “Fascination Production”, the visitors will have a first-hand experience of the team performance involved in the production of each Golf.
More than 130 employees from all Board of Management divisions were involved in planning the event, including team members from the departments Series Group, Product Marketing, Design, IT, Service Factory and the After-Sales Workshop. In addition, more than 40 external service providers are supporting the event.
New Volkswagen brand design for dealerships (photo: Volkswagen)