Hackett London announced the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic British brands sees an extension of the licensing contract with Aston Martin Lagonda until 2024. Hackett London is the official Travelwear and Officewear Supplier for the Aston Martin Cognizant Formula One Team, outfitting drivers Sebastian Vettel and Lance Stroll, as well as the rest of the team, with travel and office attire.
Hackett London is the longest continual partner of Aston Martin, a collaboration that started 17 years ago in 2004, and which has been inspired by the rich history of racing garments in the Hackett archive. Indeed, it was one of Aston Martin’s very first partnerships, and the natural synergy between Hackett London and Aston Martin has enabled this unique collaboration to stand the test of time.
Marek Reichman, Aston Martin’s Executive Vice President and Chief Creative Officer says: “Hackett and Aston Martin share a great tradition of beautiful design and incredible British craftsmanship, blended together with the best materials to produce luxurious products. This partnership has stood the test of time because it is based on shared values and vision. We’re delighted that the Aston Martin Racing by Hackett collection will continue and those of us who have enjoyed wearing Hackett clothing know that the office and travel wear for the Aston Martin Cognizant Formula One™ Team will be the best in the business.”
Jefferson Slack, Managing Director – Commercial & Marketing, Aston Martin Cognizant Formula One Team says: “It’s hugely exciting to welcome Hackett London as our official Travelwear and Officewear Supplier of the Aston Martin Cognizant Formula One™️ Team. As a long term partner of Aston Martin, it’s fitting that our partnership extends into our new Formula One venture. Luxury and style areat the forefront of our principles and whether our team is travelling to the race circuits or conducting meetings in our factory, it’s imperative that these values extend through into our attire”.
Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London says: “We are delighted to take our cherished partnership with Aston Martin to the next level by supporting their long-awaited return to Formula One.”
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