Enabled by the partnership with Audi: FC Bayern Munich is the first international football club to drive using electric power. The stars of the Champions League winner received their Audi e-tron models in Munich and are immediately ready to go: Audi has already installed the charging points for the electric fleet at Bayern’s training grounds on Säbener Strasse.
In January, FC Bayern Munich and Audi had extended their partnership until 2029 even before the previous agreement expired. Among other things, the agenda includes the strategic collaboration in innovative marketing concepts and electrification. An important milestone has now been marked: The handover of a total of 19 Audi e-tron cars to the players means that more than half of FC Bayern’s Audi fleet is electrified. As a result, the club reduces its fleet consumption to less than 95 grams of CO2/km and thus makes an important contribution to sustainability.
“For us, sustainable premium mobility is the focus of Audi’s strategic alignment. Together with FC Bayern, we live ‘Vorsprung’ and by delivering 19 Audi e-tron cars we are sending a message in line with our path toward an electric future,” says Hildegard Wortmann, Member of the Board of Management for Sales and Marketing of Audi. She handed over the new company cars together with her fellow management board member Sabine Maaßen, who is responsible for Human Resources and Organization.
“It’s great that FC Bayern, together with Audi, is now the first international club on the road with electric power,” says Karl-Heinz Rummenigge, Chairman of the Executive Board of FC Bayern München. “The electrification of our fleet with the Audi e-tron and the provision of charging points to our training grounds are good examples showing that the partnership between Audi and FC Bayern goes far beyond normal sports sponsoring.”
Audi has been partnering with the most successful German football club since 2002, plus the brand with the four rings has been a shareholder of FC Bayern München AG since 2011.