Autohero, the Online platform for approved used cars has signed a multi-season deal with Paris Saint-Germain.
Autohero is planning to accelerate its growth further by partnering with the most successful football club in France, and one of the most ambitious in Europe. With the power of Paris Saint-Germain at its side, Autohero will run large-scale advertising campaigns.
Europeans, including the French, have a special relationship with cars and with football, which inspires millions of people every season, and particularly so with Paris Saint-Germain, one of the most popular and respected clubs in the French and international sports landscape.
Autohero will run large-scale advertising campaigns in France and in the main European markets, utilising the colors of Paris Saint-Germain and its players. Digital, Autohero’s very DNA, will also be at the heart of the collaboration, with an engaging content strategy, on the club’s social media and online platforms. The Autohero brand will also be visible around the Parc des Princes stadium, with in particular the LED display system “Overlay” allowing to adapt the message according to the country, and an 3D visibility support, located behind the corner point.
Launched in France at the end of 2019, Autohero has already invested in sports sponsorship in its home market Germany. The brand is the official partner of the DTM motor racing category, and more recently has become the main partner of the Hertha BSC football club in Berlin, home of the Autohero teams.