For many years and often even decades, BMW has been collaborating with world-renowned orchestras in creating formats such as “BMW Opera Next” and “BMW Classics” to offer novel ways to experience music. As a result, millions of visitors have enjoyed free concerts performed at the famous squares in select cities all over the world as well as on online platforms.
In addition, the electrification of vehicles opens up new possibilities at the crossroads of sound, music and mobility. In 2019, BMW partnered with internationally renowned film music composer and Academy Award winner Hans Zimmer to compose the electric drive sounds and sound signs for the BMW Vision M Next.
Music is highly emotional and creates unforgettable moments. What is the potential hidden in this universal language? Developing new sounds continuously represents an incredible opportunity. To this end, BMW intends to also involve orchestras as part of the sonic exploration that will define sounds of the future and its international partners were thrilled at the prospects of this initiative.
Sir Simon Rattle, Music Director of London Symphony Orchestra: “Each summer since 2012, London’s iconic Trafalgar Square plays host to the capital’s largest free open-air classical music concert, BMW Classics. Our shared mission in producing ‘BMW Classics’ is simple – to bring great music and the opportunity to participate in great culture to as many people as possible – and with this concert now being livestreamed on the orchestra’s YouTube channel, we can reach audiences all around the world. Every year we also present a brand new work by an emerging composer. The LSO is proud of our Principal Partnership with BMW and look forward to working together BMW announces new possibilities at the crossroads of sound, music, and technology. Long-term collaborations with world-renowned orchestras and musicians.for many years to come.”
BMW Group is also partner of the Coachella Valley Music and Arts Festival (USA) and Frieze Music in London and Los Angeles. In addition, BMW Group cooperates with numerous opera houses and orchestras on their initiatives including Bachfest Leipzig. Other international partners of BMW include the Orchestre de Paris (France), TNSC Teatro Nacional de São Carlos (Portugal), BOZAR – Centre for Fine Arts (Belgium), Sugi Opera Seoul (South Korea), Latvian National Opera (Latvia) and the West-Eastern Divan Orchestra. Since 2002, BMW Group has been the main partner of the Elbphilharmonie Hamburg.
Source: www.blachreport.de, www.bmw.com