This year’s BrandEx Awards will be different on all levels, and the countdown to the digital ceremony has already begun. The event will take place on 3 March 2021, the stream for the BrandEx Awards Ceremony is set to start at 6 pm. We extend an invitation to everyone to join this “Evening among friends” that will be broadcast live into the living rooms of our guests. Aljosha Höhn will be the host for the evening.
The scene will be prepared at Streaming Studio Berlin by this year’s main sponsor Nikkus Veranstaltungstechnik and the cooperation partners Spreespeicher and Kaluza + Schmid. The BrandEx team will be one of the first production guests at this brand-new streaming studio in Berlin. A team of dedicated industry players is currently setting the stage for 90 minutes of live entertainment. Anyone interested in attending the ceremony will soon be able to register for the digital BrandEx Awards night at www.brand-ex.org. A stream in English will be available for international guests.
In light of the pandemic, the organizers have decided to take the third BrandEx Awards Ceremony online. Get ready for an entertaining evening packed with surprises at the Berlin Osthafen port studio. Laureates, talk guests and celebrity special guests will join us in live calls.
The awards will honour outstanding live communication projects in five winning clusters: Architecture, Planning Craft Production, Crossmedia, Event, and Formats. There will be live calls with the winners. The stream will also include interviews with the jury and a fireside chat.
In the midst of a pandemic year, the organizers have received 101 submissions for the BrandEx Awards which were rated by a highly skilled jury. 38 laureates will be awarded a prize for the successful projects they conducted in 2020. But unlike in previous years, the trophies of the third BrandEx Awards will not be handed out in the categories Gold, Silver, and Bronze. Instead, all winners will receive a white BrandEx Special Award.
As another special treat at the “Evening among friends”, we will present the current Best of Best List – or BoB: a qualitative ranking across all award years that is based on jury votes from previous years. All nominees will be included in this ranking. “BoB”, as a “List of All-Time Bests” will later be published on the BrandEx website and updated every year.
With the International Festival of Brand Experience (BrandEx), the initiators BlachReport, Messe Dortmund, Famab and Studieninstitut für Kommunikation are creating an exclusive platform for event managers and creatives, PR and communication specialists, advertisers, marketeers, scholars, service providers and bright young talents from the trade fair industry, architecture and live communication – nationally and internationally. BrandEx consists of a congress plus the BrandEx Awards ceremony which recognises the year’s best projects in the areas of live marketing and brand architecture.