Cristiano Fiorio has been appointed responsible for Alfa Romeo Formula 1, reporting to Jean-Philippe Imparato, Alfa Romeo Brand CEO. He has worked for the FCA Group since 2013, holding various positions over the years. Following the renewal of the partnership between Alfa Romeo and Sauber Motorsport, Fiorio assumes responsibility for the project, focused on maximizing results and return on investment, with ambitious goals of gradual improvement year-on-year.
The brand’s presence in Motorsport, and in particular in F1, will continue to play a key role in the future. On top of that, it is a crucial global marketing platform.
Born in Turin in 1972 and married with two children, Cristiano Fiorio held the position of responsible for Brand Marketing Communication EMEA at FCA, and was latterly responsible for Advertising, Digital, Events, Sponsorships and Trade Fairs for all the FCA brands. In November 2019, he also led the team that launched the New 500 BEV.
He previously worked in the field of major events, tourism and in companies specialized in sporting events, sports and marketing communications. He is a Member of the Board of Basicnet (Superga, Kappa, Sebago, Kway and other brands).
