Lighting designer Michael Kuehbandner worked closely with creative director Achim John from Jack Morton Worldwide and the show direction team from Quinton’s Concept to deliver a spectacular visual extravaganza for the VIP launch of the new fourth-generation Škoda Octavia car at the Prague National Gallery’s Trade Fair Palace in the Czech Republic.
The event was production designed / produced by marketing and communications agency fischerAppelt, live marketing in collaboration with leading global brand experience specialist, Jack Morton Worldwide.
Michael Kuehbandner was working directly for adhoc engineering, German-based interdisciplinary events and technical specialist, who were responsible for coordinating the full technical production and implementation led by Maik Ragheb as technical director.
The Octavia is considered the “heart & engine” of Škoda and is the top-volume benchmark model for the Czech brand. 2020 marks the 60th anniversary of the first Octavia being produced.
The ethos of the Octavia 4 is “crystalline, sculptured and timeless” an elegant design embodying the practical, comfortable, economical, and sustainable spirit of Škoda. The 6-minute reveal show reflected these core values and starred three new Octavia, one of which emerged from a crystal-shaped set piece that split apart.
Two of the cars were driven along a ‘crystalline light tunnel’ created by Michael Kuehbandner using the Robe MegaPointes and Spiiders to the sounds of “Opus Octavia” a specially composed piece by Jazz musician Jesse Milliner, performed by the Prague Philharmonie orchestra and the Time for Three string trio.
Two cars were parked up on turntables onstage, with the third positioned in front of the ‘open’ crystal, also on a rotating podium. They revolved in all their glory to the hugely impressed guests … plus tens of thousands of fans following the live video stream.
The ‘crystalline light tunnel’ was approximately 25 metres long and in the centre of an overall performance space 60 metres long by 25 metres wide which also included all the tiered guest seating and platforms for the amassed global press and media.
The walls at the back of the seating tribunes were clad with projection screen surface, and there was a large LED surface at the back of the presentation stage which flew up to reveal the orchestra. This LED screen also tracked sideways to make room for the cars when they were driven onstage.
The key areas that Michael Kuehbandner needed to light were the crystal set piece, the light tunnel and the reveal stage. The crystal was lit with around 12 of the MegaPointes and 12 of the Spiiders.
The MegaPointes’ two prisms and animation wheel helped Michael Kuehbandner create the specific crystalline ‘sharded’ look that the client wanted for this stunning creation.
The MegaPointes were used to produce a variety of intense beam looks required to make the crystalline light tunnel a dynamic environment and a dramatic visual centrepiece of the reveal sequence. They were also used in conjunction with 16 specially adapted moving mirror devices installed around the space and some static mirror panels along the floor of the runway.
These acted as bounce surfaces to bend, reflect, and refract the light coming from the MegaPointes in multiple directions, creating dazzling sparkling and shimmering effects evoking the “clean crystalline” look at the essence of the presentation aesthetic.
Source: www.mkuehbandner.de, www.robe.cz
VIP launch of the new Škoda Octavia (Photo: ŠKODA AUTO a.s. 2020)