Cupra, the performance brand of Seat, has chosen Mexico City as the location of the world’s first Cupra Garage, a space that is exclusively dedicated to the brand where a unique experience awaits car enthusiasts. At the same time, the brand has installed six Cupra Corners throughout the Seat dealership network in Mexico.
The Cupra Garage is a 300 square metre street-level venue featuring a contemporary design inspired by the brand values of uniqueness, sophistication and performance. Its open plan floor has enough room to display up to six vehicles and the store is staffed by a team of four Cupra Masters and a sales manager.
The first Cupra Garage is located in Colonia Roma, one of the most exclusive areas of Mexico City. The locale is equipped with a digital experience zone with an 85-inch screen and tablets where customers can configure their next car, and a display of different kinds of upholstery. Furthermore, the Cupra Garage also features a Racing area, where the Cupra TCR race car will be exhibited, as well as a selection of racing products and accessories. Cupra has also set up a space with direct access to the street for new car delivery and test drives. Finally, the Cupra Garage also has a Seat Corner, with one of the company’s demonstration models.
The contemporary design of the Cupra Garage combines with state-of-the-art technology which enables visitors to attend a virtual reality demonstration of the Cupra Formentor and the Cupra Tavascan Concept. In addition, customers can scan a QR code to access full information about the brand and the Cupra Garage.
Besides this new venue, Cupra currently has six Cupra Corners throughout the Seat dealership network in Mexico, with 13 Cupra Masters who provide customers with the brand experience in Mexico City, Puebla and Guadalajara.
World’s first Cupra Garage in Mexico City (photo: Seat)