Cvent, a market-leading meetings, events, and hospitality technology provider, unveiled its all-new virtual event solution, the Cvent Engagement Hub.
Built to work seamlessly with Cvent’s suite of event marketing and management solutions, the Cvent Engagement Hub delivers a fully branded, turnkey virtual event experience. The Cvent platform powers all event types – whether in-person, virtual, or hybrid – providing organisations with the one solution they need to run their entire events programme.
The Cvent Engagement Hub includes everything organisations need to create a virtual event experience to reach and engage virtual audiences and includes fully integrated, enterprise-class webcasting technology that allows planners and marketers to confidently deliver immersive, interactive content to any device, anywhere in the world.
“As the global pandemic took hold, virtual events were embraced as a way for organisations to continue to engage their prospects and customers even when they couldn’t meet in person, face to face,” said Cvent CMO Patrick Smith. “Many organisations quickly pivoted to create a virtual event strategy but had to patch together disparate technologies to run their events.“ This suboptimal approach meant low attendee engagement, an inferior user experience, and no way to measure the event’s true business impact.
“In our current environment, the need to reach and engage attendees virtually has never been more important – and we launched the Cvent Engagement Hub to drive online interactions that were meaningful and measurable,” continued Smith. “Since March, we’ve helped our customers manage over 60,000 virtual events, giving us valuable insight into what a successful virtual experience looks like.”