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Digital World Premiere of the new C-Class

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"Upgrade your comfort zone": Digital World Premiere of the new C-Class (Photo: Daimler)

“Upgrade your comfort zone” – Mercedes-Benz will reveal the new C-Class under this claim in a digital world premiere on the Mercedes me media platform on Tuesday, February 23rd, 2021 at 2:00 p.m. (CET).

Markus Schäfer (Member of the Board of Management of Daimler AG and Mercedes Benz AG; responsible for Daimler Group Research and Mercedes-Benz Cars COO), Dirk Fetzer (Head of Product Management C-Class), Belinda Günther (Head of Colour & Trim), Georges Massing (Vice President Digital Vehicle & Mobility) and Christian Früh (Chief Engineer C-Class) will present the highlights of the vehicle in short statements. The digital world premiere of the new C-Class can be watched live at https://media.mercedes-benz.com/c-class and will be available afterwards as video on demand.

The digital world premiere of the new C-Class will Mercedes-Benz in a simultaneously broadcasting to the public and multipliers via numerous channels.

The new model generation is the manufacturer’s first series to be electrified throughout. As an additional highlight, the new C-Class, following the new S-Class, is also equipped with the second generation MBUX (Mercedes-Benz User Experience). This makes the passenger compartment even more digital and intelligent.

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