The eighth Porsche Experience Centre (PEC) worldwide and the biggest of its kind so far will be built at the “Autodromo di Franciacorta” racetrack in Italy.
Work on renovation of the circuit and construction of a customer centre at the 559,000 square metre site is due to get underway still this year. The opening is planned for the beginning of 2021.
Just a few weeks ago, Porsche opened its second German Porsche Experience Centre at Hockenheimring, while others are located in Silverstone, Atlanta, Le Mans, Los Angeles and Shanghai. Like the existing brand experience worlds, the PEC Franciacorta will also consist of various tracks and a customer centre. The focus will be on demanding driving programmes under highly professional conditions.
Porsche Experience Center, Franciacorta (photo: Porsche)