Hyundai Motor Company announced the launch of its new Ioniq brand dedicated to battery electric vehicles. Under the Ioniq brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow.
The creation of Ioniq brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.
To fulfill Ioniq’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.
Hyundai first introduced the term Ioniq, which fuses “ion” and “unique”, when it announced Project Ioniq, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named Ioniq, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, Ioniq represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals.