Jérôme Micheron, 53 years old, currently Director of the PSA Group Product Plan, was appointed Peugeot Product Director on January 6, 2021. He reports to Linda Jackson, Managing Director of the Peugeot brand.
A graduate of EM Grenoble, Jérôme Micheron joined the PSA Group in 1990 where he held several sales and marketing positions in France. In particular, he has held sales and marketing positions in the Asia/Pacific region, as Project Manager for the first generation of the Peugeot 208 and the Peugeot 2008 with the i-cockpit initiative, and was then in charge of the Peugeot brand’s product strategy.
In 2017, he became Director of Global Product Planning for the PSA Group, where he set up the group’s core model strategy and participated in the integration of OPEL and the preparatory work for the merger with FCA.
Laurent Banchet, previously Peugeot Product Director, has been appointed Director of Customer & Market Intelligence at DSMO, reporting to Thierry Koskas.