The German oil and additive specialist Liqui Moly is continuing to expand its advertising activities. The company has now launched a worldwide digital advertising campaign that is aimed at generating one billion contacts in over 100 countries.
The Google network, YouTube, Facebook and Instagram, among others, are being used for this purpose. The campaign will be centrally run and paid for from Germany. Liqui Moly customers will not only benefit from the advertising effect, but can also get involved in the campaign themselves to increase the impact.
Postponing or even canceling the campaign, which had been planned for some time, in response to the corona crisis was out of the question for Liqui Moly. “Especially in times like these, it is important to show the flag,” says Liqui Moly Managing Director Ernst Prost. “We will go out into the world and promote oils and additives made in Germany.”
In 2018, Liqui Moly conducted a worldwide digital advertising campaign for the first time, reaching over one billion contacts. The experience gained at that time is being incorporated into the current campaign.