Vok Dams China launches consumer experience for Polestar
For the launch of the new Polestar 2, the agency Vok Dams produced an attention-grabbing pop-up experience in four key cities: Hangzhou, Shanghai, Beijing,...
Ford Explorer tops world’s tallest climbing tower
Ford invited Norway’s climbers to ascend the 47-metre OVER climbing tower, and set the fastest time to win a free, two-year lease on the...
Mercedes-Benz present all-new EQA at MBFW
Mercedes-Benz launched Mercedes-Benz Fashion Week (MBFW) Berlin on the evening of Monday, 18 January with a live art performance by Tom Van der Borght,...
KIA revealed new logo with pyrodrones
Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of...
Seat at Smart City Live 2020
Seat is participating in the Smart City Live 2020 on 17 November at 4:20 pm, which will be broadcast live on the official website...
First digital Audi MQ! Innovation Summit in 2020
Audi is once again inviting international pioneers, thought leaders and experts to this year’s MQ! Innovation Summit to discuss the mobility of the future....
Vok Dams China stages Volkswagen at Beijing Motor Show
At this year's Auto Beijing, Volkswagen once again relies on the knowhow of Vok Dams China. The experts for events and live-marketing are responsible...
World Premiere for all-new Opel Mokka
Opel CEO Michael Lohscheller presented the new Opel Mokka to the public for the first time today at the company’s headquarters in Rüsselsheim. Due...
World premiere of the new Škoda Enyaq iV will be live...
The world premiere of the new Škoda Enyaq iV at 7:00 pm on 1 September will be a two-in-one event. The presentation of the...
Proteus toughness at Audi e-tron Experience in Austria
When German car manufacturer Audi looked to draw attention to their first fully electric model car, Audi e-tron, at the Audi Guest Experience in...
Audi and the Berlinale present future perspectives on the Red Carpet
For the 70th anniversary of the Berlinale, and in a seventh season as Principal Sponsor, the Audi Berlinale Lounge is staged an exciting place...
Toyota Startup Awards Finals in Barcelona
Following the recent 4YFN cancellation, Toyota has decided to invite the eight finalists of the Toyota Startup Awards to pitch their mobility solutions to...
Crystallise design for the all-new Škoda Octavia
Lighting designer Michael Kuehbandner worked closely with creative director Achim John from Jack Morton Worldwide and the show direction team from Quinton’s Concept to...
17,500 participants at Volkswagen dealer congress
Following more than one and a half years of intensive preparations, the “Brand Experience New Volkswagen” dealer congress is starting at the Autostadt.
Up...
BCD Meetings & Events designs the 110-year celebration for Bugatti in...
The super sports car EB 110 as a representative of the world's best cars right next to the current hyper sports car Bugatti Chiron...
News
Ron Schneider of Schachzug about CES: ‘Just the right amount of...
Ron Schneider, CEO of the German agency Schachzug, attended CES in Las Vegas and gives an exclusive report on his impressions of the event.
CES,...
Marketing
BRAND ARCHITECTURE
Premiere in China for the first AMG Experience Centre in the...
Mercedes-AMG could be set a new benchmark for the product and brand experience with its first Experience Centre anywhere in the world.
Customers and...
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Porsche presents hip-hop documentary “Back 2 Tape”
On the trail of rap, graffiti, DJing and breakdancing in Europe: together with music journalist Niko Hüls and the hip-hop magazine Backspin, Porsche presents...