Monday, October 18, 2021

Aston Martin and Hackett London renews partnership

Hackett London announced the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic British brands sees an extension...

Porsche creates a multimedia tennis experience

Porsche Tennis Grand Prix creates a multimedia tennis experience for fansThe Porsche Tennis Grand Prix is taking a big step into the multimedia future....

24H Series powered by Hankook kicks off in Dubai

s is tradition, this season’s 24H Series powered by Hankook gets underway this weekend with the 24-hour classic in Dubai, which also forms the...

New Audi models for FC Bayern Basketball

A few days before the season opener in Ulm, players and trainers from the FC Bayern München basketball team picked up their new courtesy...

Kick-off for Hankook and Borussia Dortmund

Since 2009 Hankook has been an official partner of Borussia Dortmund, the Bundesliga club with the strongest brand in the league*. Now the premium...

Audi electrifies FC Bayern Munich

Enabled by the partnership with Audi: FC Bayern Munich is the first international football club to drive using electric power. The stars of the...

Škoda Auto Official Main Partner of the Tour de France

Škoda Auto is supporting the Tour de France this year (29 August – 20 September 2020) for the 17th time in a row as...

Mercedes-Benz EQ Formula E Team kicks off final week in Berlin...

After a five-month break from racing, the Mercedes-Benz EQ Formula E team began the final sprint to the end of its debut season in...

Audi and FC Bayern launch “Audi Digital Summer Tour”

Ah: The record-holding German champions are going on a virtual summer tour. The “Audi Digital Summer Tour” will take place from July 25 to August...

Hankook becomes founding partner of the DTM Esports Classic Challenge

The DTM, together with its long-standing tyre partner Hankook, is switching from asphalt to the screen for a short time in the form of...

Audi realigns its commitment in motorsport

On its way to becoming a provider of premium mobility with a carbon-neutral footprint, Audi is realigning the brand’s motorsport program: The four rings...

Schaeffler subsidiary Compact Dynamics selected as exclusive FIA supplier

Compact Dynamics, a Starnberg, Germany-based wholly owned subsidiary of global automotive and industrial supplier Schaeffler, has been appointed by the FIA World Motor Sport...

Škoda Motorsport launches eSports series

The virtual competition Škoda Motorsport eChallenge, where fans can compete behind the virtual wheel of a Škoda FABIA Rally2 evo against rally aces, starts...

BMW teams up with world’s leading esports teams

The BMW brand is currently engaged in a major expansion of its involvement in the world of computer, online and simulation games (esports), a...

TAG Heuer joins Porsche Esports Supercup as title sponsor

With TAG Heuer as new title sponsor, Porsche is further enhancing its virtual racing series. As part of the new sponsorship, the championship is...

Hankook is partner of the largest motorsport championship in the world

Hankook is the new sponsor of the Nürburgring Endurance Series. The renowned Nordschleife championship, previously known as the VLN Endurance Championship at the Nürburgring,...

Renault F1 Team officially launches its 2020 campaign

Renault F1 Team officially kicked off its 2020 campaign today with its season opener event on the Champs-Elysees, Paris, at Groupe Renault’s flagship store,...

Mercedes-AMG Petronas Formula One Team announces principal partnership with Ineos

The Mercedes-AMG Petronas Formula One Team is delighted to announce a new five-year principal partnership with global manufacturer Ineos. The agreement sees Ineos extend...

Mercedes-AMG Petronas Formula One Team and AMD Announce Multi-Year Partnership

The Mercedes-AMG Petronas Formula One Team announce a multi-year partnership with high-performance computing leader AMD (NASDAQ: AMD), a technology supplier of supercomputing, simulation, PC...

Kia present official tournament vehicles to the Australian Open

Kia Motors Corporation has supplied a fleet of official tournament vehicles to the Australian Open 2020, marking the 19th consecutive year of the company’s...

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“The Ultimate Journey” with worldwide Ryder Cup Partner BMW

Few sporting events combine an intense atmosphere, sporting drama and excellence, and global interest in the same way as the Ryder Cup has done...

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Premiere in China for the first AMG Experience Centre in the...

Mercedes-AMG could be set a new benchmark for the product and brand experience with its first Experience Centre anywhere in the world. Customers and...

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Porsche presents hip-hop documentary “Back 2 Tape”

On the trail of rap, graffiti, DJing and breakdancing in Europe: together with music journalist Niko Hüls and the hip-hop magazine Backspin, Porsche presents...

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