From 13 to 15 January 2020, the Mercedes-Benz Fashion Week Berlin for autumn/winter 2020 will take place at the Kraftwerk for the first time. It is the opening event marking the 25th anniversary of the global fashion commitment of Mercedes-Benz.
To place a particular focus on the international promotion of young talent, fashion week will begin with a group show by fashion designers from South Africa as part of the young talent promotion programme Mercedes-Benz Fashion Talents. In this way the automobile manufacturer is continuing to promote Germany as an important location where the established fashion world can find a pool of young talent.
The Mercedes-Benz Fashion Week Berlin for autumn/winter 2020 will be held at a new venue: in January 2020 the principle catwalk will make a move to the Kraftwerk and become larger. The building in central Berlin, part of the city’s industrial and cultural history, has space for a 45-metre long catwalk thanks to its size. This will enable designers and brands to stage larger and more exciting fashion presentations for their new collections. The new location further underlines the commitment of Mercedes-Benz to giving Germany as a fashion location more global standing with a platform at international level, sustainable concepts and highly promising young talent.
Alongside the fashion shows for journalists, buyers, influencers and other fashion experts, the new venue has ample space for presentation areas that are accessible to the general public: the fashion scene will be represented with exhibitions and installations throughout the ground floor. During the Mercedes-Benz Fashion Week Berlin in January 2020, end consumers will already be given an outlook on fashion for the autumn/winter 2020 season. In previous seasons, including the public in the Fashion Week has established itself as a promising approach for the future and been internationally well received in an increasingly democratised fashion world.
Mercedes-Benz has been uniting the international fashion world with its commitment for some 24 years. It was in 1995, that the Stuttgart-based automobile manufacturer first became the title sponsor of the Mercedes-Benz Fashion Week Australia in Melbourne and Sydney, where Mercedes-Benz is still active today. Since then the number of cooperative projects and initiatives has risen constantly, and now consists of over 80 platforms in more than 40 countries to strengthen the commitment of local designers and promote young talent.
With the Mercedes-Benz Fashion Week Berlin, the company has shown its commitment to Germany as a fashion location ever since the first Fashion Week 13 years ago – and from 13 to 15 January 2020 it will be the international opening event marking the 25th anniversary of Mercedes-Benz fashion activities.
Mercedes-Benz Fashion Week Berlin (photo: Daimler)