The European Search Awards has published its shortlist. moccamedia can be found five times on the shortlist. The jury was convinced by an innovative, international concept for their client Opel/Vauxhall Europe. This concept far exceeded the set benchmarks, especially in the areas of leads and measurable KPIs.
To generate qualified traffic on dealer websites – not only in one market, but across different countries at the same time: With this goal in mind, moccamedia developed an umbrella concept for its customer Opel/Vauxhall Europe. They directed advertising pressure into the respective sales areas of each dealer taking into account each country’s specifics and regional characteristics. 579 Opel dealers across 25 countries have participated in the always on campaigns where dealer-specific content was displayed for relevant users in their regional environment. For this concept and its successful implementation, moccamedia has been chosen as a finalist for the European Search Awards in five categories.
In cooperation with SEOmonitor, the European Search Award honours the best PPC, SEO and content marketing concepts from all over Europe. This year, the award attracted a particularly high number of top-class entries from leading search and digital agencies from all over Europe. The winners are expected to be announced on September 3rd.
Marija Klaic, Regional Marketing Operation Manager Opel: “Together with moccamedia we were able to introduce our dealers to the digital world and create a strong search presence. The scalable concept adapted to local conditions and allowed flexibility in all markets. Dealers’ individual needs were met and globally measured KPIs and sales exceeded”.