Trending in Twitter’s top 3 on the night, the #LightItInRed campaign saw over 670 buildings, monuments, landmarks and structures all over the UK illuminated in “Emergency Red” on Monday 6th July to highlight the vast challenges facing the live events, music and performing arts sectors.
The action was organised – inspired by a similar lighting action in Germany at the end of June – by Steven Haynes from Clearsound Productions and Phillip Berryman from The Backstage Theatre Jobs Forum. On the eve of the event the government announced a 1.57 billion financial assistance package for arts and culture including live music venues, independent cinemas and heritage sites which has been widely welcomed by everyone. However it’s still far from clear exactly who will benefit from this.
“Shows and events stopped abruptly in March and we have yet to receive any kind of roadmap or timeline for restarting,” explained Steven Haynes, “making it near impossible for businesses to plan their survival with no expectation of when they can expect cashflow.”
He concludes, “It was very ambitious to organise a nationwide event in such a short space of time, and we were very fortunate to be working with the Backstage theatre Jobs community which spread the message far and wide and definitely contributed to the take up among theatres and arts venues! The overall response has been amazing.”