Ron Schneider of Schachzug about CES: ‘Just the right amount of...
Ron Schneider, CEO of the German agency Schachzug, attended CES in Las Vegas and gives an exclusive report on his impressions of the event.
CES,...
Vok Dams creates new position Global Head of Sales & Consulting
The internationally operating agency Vok Dams, one of the leaders in events and live marketing, has hired Sebastian Adam, who will strengthen the team...
Meredith Kelly new Head of Global Marketing at Škoda
Škoda Auto has appointed Meredith Kelly as Head of Global Marketing as of January 2022. Kelly has many years of experience in international marketing...
Vok Dams China launches consumer experience for Polestar
For the launch of the new Polestar 2, the agency Vok Dams produced an attention-grabbing pop-up experience in four key cities: Hangzhou, Shanghai, Beijing,...
TLD relies on Elation KL series for Mercedes-Benz stand at IAA
In September, the International Motor Show (IAA), the world's largest trade show for passenger cars, took place for the first time in Munich as...
Change of leadership at the top of BMW M
Franciscus van Meel reassumes chief executive position in the BMW Group subsidiary responsible for performance and high-performance automobiles. Markus Flasch is soon to head...
“The Ultimate Journey” with worldwide Ryder Cup Partner BMW
Few sporting events combine an intense atmosphere, sporting drama and excellence, and global interest in the same way as the Ryder Cup has done...
Magnid and Proske are presenting together at IMEX 2021 in Las...
This year, the Proske agency and the event platform provider Magnid will showcase their services at the German joint booth at this year's IMEX...
Ford announced Elvira Schachermeier as vice president, Communications and Public Affairs...
Ford announced that Elvira Schachermeier has been appointed vice president, Communications and Public Affairs, Ford of Europe. Schachermeier will succeed Susan Krusel, who has...
Thomas Laudenbach takes over as head of Porsche Motorsport
Thomas Laudenbach (53) will assume the role of managing Porsche Motorsport on October 1, 2021. The accomplished German engineer takes over from Fritz Enzinger...
Mercedes-Benz transforms Munich’s Odeonsplatz with art experience
On the occasion of the IAA Mobility 2021, Mercedes-Benz is transforming Munich’s Odeonsplatz into a living art venue with a floating sculpture created from...
Workshop Event Platform: How to do virtual (4)
In a four-part workshop entitled "How to do virtual", Tine Tripari from AutomotiveEvent online presents the milestones on the way to a successful virtual...
BMW Welt’s program for IAA Mobility 2021
Workshops, deep dives, a digital live talk and activities for the whole family centered around sustainability, the circular economy, electromobility and micromobility – BMW...
Cvent launches Cvent Studio
Cvent, a market-leading meetings, events and hospitality technology provider, announced the launch of Cvent Studio, a new video capture and production solution built for...
Workshop Event Platform: How to do virtual (3)
In a four-part workshop entitled "How to do virtual", Tine Tripari from AutomotiveEvent online presents the milestones on the way to a successful virtual...
Ford Explorer tops world’s tallest climbing tower
Ford invited Norway’s climbers to ascend the 47-metre OVER climbing tower, and set the fastest time to win a free, two-year lease on the...
Seville prepares its comeback in the MICE sector
During the pandemic period, Seville’s domestic activity has been higher than usual. The lack of mobility didn’t reduce the growing capacity and improved the...
Volker Holzmeyer to take over as Head of Porsche Motorsport North...
Volker Holzmeyer (41) is to join Porsche Motorsport North America (PMNA) as the new President and CEO as of January 2022. He succeeds the...
Workshop Event Platform: How to do virtual (2)
In a four-part workshop entitled "How to do virtual", Tine Tripari from AutomotiveEvent online presents the milestones on the way to a successful virtual...
Cristiano Fiorio appointed responsible for Alfa Romeo Formula 1
Cristiano Fiorio has been appointed responsible for Alfa Romeo Formula 1, reporting to Jean-Philippe Imparato, Alfa Romeo Brand CEO. He has worked for the...
Autohero becomes global partner of PSG
Autohero, the Online platform for approved used cars has signed a multi-season deal with Paris Saint-Germain.
Autohero is planning to accelerate its growth further by...
Absen unveils experiential showroom in European HQ
The new experiential showroom of Absen in Mörfelden-Walldorf near Frankfurt Rhine-Main, Germany, acts as a centrepiece of its European HQ, as visitors are invited...
Workshop Event Platform: How to do virtual (1)
As a result of the pandemic, hybrid events have seen a huge boost in development and, according to numerous forecasts, will retain their status...
Entries for the BrandEx Awards 2022 are now being accepted
The countdown to the fourth BrandEx Awards has begun! The awards ceremony is scheduled to take place in Dortmund on 18 January 2022. The...
Digital revolution? Whitepaper on event platforms released
Patric Weiler, Commercial Director at Magnid and Executive Advisor at Proske Agency, has published a whitepaper on event platforms.
Digital platforms are on the rise,...
Luxibel B Panels in the new nürburgring.tv studio
The expansion of the nürburgring.tv studio with a new virtual studio was completed at the end of last year. Since then, 30 Luxibel B...
Aston Martin and Hackett London renews partnership
Hackett London announced the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic British brands sees an extension...
Seoul Convention Bureau launched virtual teambuilding program
The Seoul Convention Bureau has launched a virtual teambuilding program, the Virtual Seoul Playground in the line of transforming the attractions of Seoul’s MICE...
New LED screen at Grimaldi Forum Monaco
Given the success of his TV studio since last September, the Grimaldi Forum Monaco (GFM) optimizes its offer with a 10 by 3 meters...
“Meet your digital twin” at Axica Berlin
The Axica customer event on March 10, 2021 guided the participants and the Axica team into a completely new dimension of events. Webinar, video...
Porsche creates a multimedia tennis experience
Porsche Tennis Grand Prix creates a multimedia tennis experience for fansThe Porsche Tennis Grand Prix is taking a big step into the multimedia future....
BoB premiered at the BrandEx Awards 2021
On 3 March 2021 the curtain went up for the BrandEx Awards ceremony 2021 with lots of surprises for the guests. Among other highlights,...
38 winners and one premiere at the BrandEx Awards 2021
Everything was different this year. Berlin, not Dortmund. Hybrid, not live. A kitchen at the Spreespeicher location instead of the big stage at the...
BMW Group is dovetailing corporate and brand communication
The BMW Group is dovetailing its corporate and BMW brand communication even more closely and is supported in this by the agency TheGame Group...
BrandEx Awards on 3 March
This year’s BrandEx Awards will be different on all levels, and the countdown to the digital ceremony has already begun. The event will take...
magnid sets new standard for virtual event formats
With the launch of magnid, a new gold standard has been set for virtual meetings and events in real time for companies and agencies....
News
Ron Schneider of Schachzug about CES: ‘Just the right amount of...
Ron Schneider, CEO of the German agency Schachzug, attended CES in Las Vegas and gives an exclusive report on his impressions of the event.
CES,...
Marketing
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BRAND ARCHITECTURE
Premiere in China for the first AMG Experience Centre in the...
Mercedes-AMG could be set a new benchmark for the product and brand experience with its first Experience Centre anywhere in the world.
Customers and...
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Porsche presents hip-hop documentary “Back 2 Tape”
On the trail of rap, graffiti, DJing and breakdancing in Europe: together with music journalist Niko Hüls and the hip-hop magazine Backspin, Porsche presents...
