Tuesday, April 13, 2021

Aston Martin and Hackett London renews partnership

Hackett London announced the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic British brands sees an extension...

Seoul Convention Bureau launched virtual teambuilding program

The Seoul Convention Bureau has launched a virtual teambuilding program, the Virtual Seoul Playground in the line of transforming the attractions of Seoul’s MICE...

New LED screen at Grimaldi Forum Monaco

Given the success of his TV studio since last September, the Grimaldi Forum Monaco (GFM) optimizes its offer with a 10 by 3 meters...

“Meet your digital twin” at Axica Berlin

The Axica customer event on March 10, 2021 guided the participants and the Axica team into a completely new dimension of events. Webinar, video...

Porsche creates a multimedia tennis experience

Porsche Tennis Grand Prix creates a multimedia tennis experience for fansThe Porsche Tennis Grand Prix is taking a big step into the multimedia future....

BoB premiered at the BrandEx Awards 2021

On 3 March 2021 the curtain went up for the BrandEx Awards ceremony 2021 with lots of surprises for the guests. Among other highlights,...

38 winners and one premiere at the BrandEx Awards 2021

Everything was different this year. Berlin, not Dortmund. Hybrid, not live. A kitchen at the Spreespeicher location instead of the big stage at the...

BMW Group is dovetailing corporate and brand communication

The BMW Group is dovetailing its corporate and BMW brand communication even more closely and is supported in this by the agency TheGame Group...

BrandEx Awards on 3 March

This year’s BrandEx Awards will be different on all levels, and the countdown to the digital ceremony has already begun. The event will take...

magnid sets new standard for virtual event formats

With the launch of magnid, a new gold standard has been set for virtual meetings and events in real time for companies and agencies....

Digital World Premiere of the new C-Class

“Upgrade your comfort zone” – Mercedes-Benz will reveal the new C-Class under this claim in a digital world premiere on the Mercedes me media...

Vok Dams and IBM collaborate for Event and Experience Platform

Vok Dams, one of the world's leading event and live marketing agencies, and IBM announced they are collaborating to facilitate virtual events and digital...

Technology Arts starts Nocturne Drone Shows

German based company Technology Arts set up a new business unit specializing in drone show systems: Nocturne Drone Shows. In doing so, the company...

Škoda announces changes to Board of Management

Škoda Auto announced changes to its Board of Management. Maren Gräf, currently Head of Group HR Top Management, will take over as Board Member...

ISE 2021 open for registration

Integrated Systems Europe, the world’s leading exhibition for AV and systems integration, makes its #LiveandOnline debut at the Fira de Barcelona Gran Vía, 1-4...

Škoda Academy focuses on digital

Last year, due to the Covid-19 pandemic, the Škoda Academy moved consistently to online offerings. Trainees and students at the company’s training facility now...

Off-Road Driving Project in Abu Dhabi

The Off-Road Driving in Abu Dhabi Project, organised by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), consists of six...

Jérôme Micheron is appointed Peugeot Product Director

Jérôme Micheron, 53 years old, currently Director of the PSA Group Product Plan, was appointed Peugeot Product Director on January 6, 2021. He reports...

Linda Jackson appointed CEO of Peugeot

Linda Jackson has been appointed CEO of the Peugeot brand as of January 20, 2021. From the United Kingdom to France, Linda Jackson has...

Mercedes-Benz present all-new EQA at MBFW

Mercedes-Benz launched Mercedes-Benz Fashion Week (MBFW) Berlin on the evening of Monday, 18 January with a live art performance by Tom Van der Borght,...

KIA revealed new logo with pyrodrones

Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of...

24H Series powered by Hankook kicks off in Dubai

s is tradition, this season’s 24H Series powered by Hankook gets underway this weekend with the 24-hour classic in Dubai, which also forms the...

New limited-edition anniversary model: Boxster 25 Years

Porsche Cars North America Inc. (PCNA) is celebrating the 25th anniversary of its Boxster family with a special anniversary model: the 2021 Boxster 25...

BMW announces the future of iDrive at the CES 2021

20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is...

New Broadcast Studio at Messe Wien

Reed Exhibitions, Austria's market leader in the exhibitions industry and exclusive operator of Messe Wien, offers its clients a new and top modern Broadcast...

René Proske honored with GBTA Award

A great honor for Proske GmbH and its owner and managing director René Proske: The Global Business Travel Association (GBTA) honored Proske in Washington,...

Korea offers support for international events

In response to the prolonged Covid-19 situation, Korea MICE Bureau, under the Korea Tourism Organization (KTO), released an updated Covid-19 support program for International...

Succesful test run for Covid-19 quick tests at Axica Berlin

To make personal encounters possible again is the declared goal team at the Berlin event location Axica. For this purpose, hygiene concepts were developed,...

Automotive events in the region of Cadiz

Andalusia in the southern part of Spain offers many possibilities for events. Especially the region of Cadiz is one of the most popular event...

Stephan Winkelmann takes on a double role

On 1 December Stephan Winkelmann will become President and CEO of Automobili Lamborghini S.p.A. Already president of Bugatti, he will retain his present function...

Vok Dams China produces Roadshow for the Porsche Taycan Space

The experts for events and live-marketing of Vok Dams China are responsible for the production of the Porsche Taycan Space, a Porsche pop-up store...

Patric Weiler joined Proske agency

On October 1, Patric Weiler, MBA, joined the Proske agency as Director Strategy & Innovation. Proske is recognized worldwide as a specialist for Strategic...

Seat at Smart City Live 2020

Seat is participating in the Smart City Live 2020 on 17 November at 4:20 pm, which will be broadcast live on the official website...

First digital Audi MQ! Innovation Summit in 2020

Audi is once again inviting international pioneers, thought leaders and experts to this year’s MQ! Innovation Summit to discuss the mobility of the future....

Josep Maria Recasens new Seat Director of Strategy and Institutional Relations

Seat’s current Chief Strategy Officer, Josep Maria Recasens, has been appointed Director of Strategy and Institutional Relations. Recasens will continue to lead Seat’s global...

Karin Rådström takes over at Mercedes-Benz Trucks

Karin Rådström will start her appointment as Member of the Board of Management, Daimler Truck AG, responsible for Mercedes-Benz Trucks, on 1 February 2021....

News

Aston Martin and Hackett London renews partnership

Hackett London announced the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic British brands sees an extension...

Marketing

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BRAND ARCHITECTURE

Premiere in China for the first AMG Experience Centre in the...

Mercedes-AMG could be set a new benchmark for the product and brand experience with its first Experience Centre anywhere in the world. Customers and...

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Porsche presents hip-hop documentary “Back 2 Tape”

On the trail of rap, graffiti, DJing and breakdancing in Europe: together with music journalist Niko Hüls and the hip-hop magazine Backspin, Porsche presents...

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