Sarah Simpson will join Porsche Cars Great Britain as Chief Executive Officer on 1 September, taking over from Marcus Eckermann, who is set to take up a new role within Porsche AG. “Sarah Simpson has worldwide experience in marketing and sales of premium vehicles,” says Barbara Frenkel, Vice President Region Europe at Porsche AG. “With this extensive knowledge, she will further strengthen our position in Great Britain.”
Sarah Simpson has worked for the Volkswagen Group for more than 20 years, the past decade with Bentley Motors. Joining the company as Operations Director, Simpson became Regional Director for Bentley’s home market, the UK in 2014. Throughout the past seven years, she has assumed responsibility for other international regions, firstly adding Asia Pacific to her leadership role, before becoming Regional Director for UK, Middle East, Africa and India in January 2020.
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