As the year ends, satis&fy AG is starting afresh with a new brand strategy, an updated logo and a new brand promise: “We are trusted with bringing the most ambitious ideas to life. Worldwide.” The company wants to extend and improve its customer reach, accelerate growth and stand apart from competitors with this new branding.
“We have been rendering far more than the usual event services with our business model, the one-stop-solution, for a long time now. We combine these services with trends such as virtual reality, 3D staging and new digital developments, as well as conceptual and creative services,” says satis&fy CEO Nico Ubenauf.
The company has also branched out into many new business lines such as retail shopfitting, brand experience support, and location management. “We have outgrown our old identity,” says Ubenauf. The company has had to adjust to addressing a wider target group. “Today, we talk to event agencies, but we also communicate with location operators, architects, retailers, designers and end customers,” says Ubenauf, commenting on the company’s extended reach. The CEO believes the ability to make the right offer for every customer group is essential. “We want to play to our strengths for every target group.” After so many years with the same design, the time was right for a facelift with a new visual that would launch and accompany the enterprise’s transition to an international player in live communication.
All of this – the new logo, font and color scheme – was developed in its entirety by an in-house team. Now that it has been launched, the new logo will gradually appear on all relevant platforms as the old logo fades from view over the next few months. The brand management team at satis&fy expects all subsidiaries to have transition to the global look by spring of 2020. Efforts to adapt the company’s website and social media channels are underway.
New logo (illustration: satis&fy)