Although the Covid-19 pandemic is seriously impairing the trade fair and event industry at present, it is not preventing trade fair managers from still focusing on their core competencies: bringing people together and offering them a platform for exchanges. In order to fulfil this remit in times such as these, Messe Stuttgart is further extending its digital business and is implementing tailor-made studio solutions for real-time exchanges in the Internet for its customers, exhibitors, organisers and multipliers. In addition to normal physical meetings between suppliers and purchasers and organisers and participants that will still represent the core business in the trade fair and congress business.
Live meetings such as trade fairs, congresses and events will still be important even after the end of the corona crisis. Roland Bleinroth and Stefan Lohnert, the two Presidents of Messe Stuttgart, are convinced about this. However, events should be supplemented by other digital formats not only on account of the current pandemic, but also due to increasing digitalisation. For example, as far as the use of online media, streaming services or live broadcasts of forum events and brand showrooms is concerned. According to Bleinroth, this also includes live streams of conferences, interactive master classes or deep dives. The sessions can also be downloaded afterwards as videos-on-demand if so desired by customers.
“Exhibitors and organisers can make use of three fully equipped streaming studios on the trade fair grounds for differently-sized groups of participants and various occasions,” added Lohnert. “Irrespective of whether they are planning a live stream, a recording, a podium discussion, a digital seminar or a product presentation. Together with our long-standing service partner Neumann&Müller Veranstaltungstechnik, we were able very quickly to create highly attractive packages for our customers.”