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BMW Group is dovetailing corporate and brand communication

The BMW Group is dovetailing its corporate and BMW brand communication even more closely and is supported in this by the agency TheGame Group...

BMW announces the future of iDrive at the CES 2021

20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is...

Modern BMW Group motor show presentation receives Red Dot Awards

At the International Motor Show (IAA) 2019 in Frankfurt, the BMW Group presented itself using a new stand concept featuring an unusual media concept...

BMW teams up with world’s leading esports teams

The BMW brand is currently engaged in a major expansion of its involvement in the world of computer, online and simulation games (esports), a...

BMW Tate Live Exhibition 2020: Ten Days Six Nights

From March 20 to 29, the annual BMW Tate Live Exhibition, realised through the long-term partnership between Tate Modern and BMW, goes into its...

Porsche releases video documentary of its entry into Formula E

A film team spent several months accompanying the TAG Heuer Porsche Formula E Team on its road to the first fully-electric racing series in...

Vok Dams is going for Gold at the BrandEx Awards 2020

After inspiring numerous professional juries, the BMW Vision iNEXT World Flight again convinced at the annual BrandEx Awards, winning Gold in the category Best...

BMW announces long-term collaborations with world-renowned orchestras and musicians

For many years and often even decades, BMW has been collaborating with world-renowned orchestras in creating formats such as “BMW Opera Next” and “BMW...

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