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Ron Schneider of Schachzug about CES: ‘Just the right amount of...

Ron Schneider, CEO of the German agency Schachzug, attended CES in Las Vegas and gives an exclusive report on his impressions of the event. CES,...

Change of leadership at the top of BMW M

Franciscus van Meel reassumes chief executive position in the BMW Group subsidiary responsible for performance and high-performance automobiles. Markus Flasch is soon to head...

“The Ultimate Journey” with worldwide Ryder Cup Partner BMW

Few sporting events combine an intense atmosphere, sporting drama and excellence, and global interest in the same way as the Ryder Cup has done...

BMW Group is dovetailing corporate and brand communication

The BMW Group is dovetailing its corporate and BMW brand communication even more closely and is supported in this by the agency TheGame Group...

BMW announces the future of iDrive at the CES 2021

20 years have passed since the first generation of BMW iDrive made its debut. Now, at the Consumer Electronics Show (CES) 2021, BMW is...

Modern BMW Group motor show presentation receives Red Dot Awards

At the International Motor Show (IAA) 2019 in Frankfurt, the BMW Group presented itself using a new stand concept featuring an unusual media concept...

BMW teams up with world’s leading esports teams

The BMW brand is currently engaged in a major expansion of its involvement in the world of computer, online and simulation games (esports), a...

BMW Tate Live Exhibition 2020: Ten Days Six Nights

From March 20 to 29, the annual BMW Tate Live Exhibition, realised through the long-term partnership between Tate Modern and BMW, goes into its...

Porsche releases video documentary of its entry into Formula E

A film team spent several months accompanying the TAG Heuer Porsche Formula E Team on its road to the first fully-electric racing series in...

Vok Dams is going for Gold at the BrandEx Awards 2020

After inspiring numerous professional juries, the BMW Vision iNEXT World Flight again convinced at the annual BrandEx Awards, winning Gold in the category Best...

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