Brand experience agency, Uniplan, has announced the promotion auf Geraldine Chew, current Managing Director auf the Greater Bay Area, to CEO, Greater China.
Chew has led strategy for brands such as Volvo, Haier, adidas, Tencent, Huawei and Tourism Australia on services development, focused on furthering client engagement and has overseen the delivery of large-scale projects both in Greater China and abroad.
“Over the last 6 years, Geraldine Chew has been central in successfully growing our Beijing, Hong Kong and Guangzhou offices,” said CEO and Chairman Christian Zimmermann. “She brings exceptional knowledge of our industry to clients and is an inspiring leader to our people across the region. We look forward to her further driving success across all of our Greater China business and ensuring we continue to deliver the very best creative and strategic solutions to our clients.”
Chew also officially becomes a member of the newly-established Uniplan Global Board, overseeing the strategic direction of the Uniplan Group in Greater China.
Geraldine Chew (Photo: Uniplan)