At this year’s Auto Beijing, Volkswagen once again relies on the knowhow of Vok Dams China. The experts for events and live-marketing are responsible for Volkswagen’s brand production at Auto China for the sixth time this year. The ten-day Auto China, which is held annually, alternately in Beijing and Shanghai, is one of the world’s leading fairs in the automotive sector.
Vok Dams was commissioned with the development of the brand communication within the framework of an integrated media and performance staging as well as the public day show management. The result was a dynamic, urban brand experience – lively, modern and precisely tailored to the target group of Volkswagen. The powerful and clear graphic and show design on the 2,000 square meter exhibition stand underlined the brand message of the Volkswagen, which last year repositioned itself globally with “New Volkswagen”.
“New Volkswagen” describes the departure into a new world in which digitalization and networking make customer communication more data-driven, personalized and much more individual.