After inspiring numerous professional juries, the BMW Vision iNEXT World Flight again convinced at the annual BrandEx Awards, winning Gold in the category Best Live PR.
The prize ceremony took place during this year’s BrandEx Festival in Dortmund/Germany. The extraordinary vehicle presentation impressed the jury, resulting in the coveted award going to the experts for events and live marketing.
Instead of bringing the global press to a fixed location, the iNEXT was presented to the media at their home turf. The interior of a Lufthansa Boeing 777F was transformed into the stage for the new BMW concept flagship, presented with imposing light and film installations. An elaborate concept that reflected the innovative power of BMW with a world’s first presentation of the iNEXT.
With the surprising presentation of the BMW Vision iNEXT at four destinations on three continents in five days, Vok Dams inspired the global event industry with a memorable staging. Resulting in twelve industry award till date.
BrandEx Awards 2020 (photo: Vok Dams)