Volker Holzmeyer (41) is to join Porsche Motorsport North America (PMNA) as the new President and CEO as of January 2022. He succeeds the previous incumbent Daniel Armbruster (53). The two managers will work closely together in the coming months to take a joint look at the specific features of the market, the customers and processes involved in the central sales and marketing of Porsche race cars and spare parts in the USA and Canada.
Holzmeyer has extensive experience in motorsports, in addition to sales, marketing and after sales. Born in Germany, he joined Porsche in 2004. In 2019, he rose to the position of manager of motorsport sales in the Americas and Asia regions. He is now giving up this position to take over this new role. Holzmeyer knows the North American market very well, having been responsible for the international marketing of race cars, in addition to business development in the motorsport sector. His position as product manager for all vehicles used in Porsche Club sport events will also pay dividends.
During his tenure since 2017, Daniel Armbruster, among other things, was responsible for establishing the first Carrera Cup on the North American continent. In doing so, he also led negotiations with the title sponsor of the one-make racing series: the Porsche Carrera Cup North America Presented by the Cayman Islands. In addition to that, he was the man behind the growth that took place in the company’s established business areas, he led PMNA through times of great challenge and has defined Porsche Motorsport’s strategy in North America to 2030.
