Wayne Griffiths, born 1966 in Dukinfield/United Kingdom, has been appointed Chairman of the Board of Directors of Cupra.
Griffiths thus adds this new responsibility to his position as Seat Executive Vice-President for Sales and Marketing and Cupra Chief Executive Officer.
The Board of Directors of Cupra is completed with Carsten Isensee, acting Seat President and Seat Executive Vice-President for Finance and IT; Axel Andorff, Seat Executive Vice-President for Research and Development and Luis Comas, Seat Vice-President for Legal Affairs and Governance.
Griffiths is now heading into this new phase as the brand’s top executive following the inauguration of its new corporate headquarters, the Cupra Garage, and the announcement of a product offensive with the aim of reaching one billion euros in turnover when the full range is available.
Griffiths’ career has been closely linked to the Volkswagen Group, starting in 1989 at Audi AG in Ingolstadt. After working for Seat for two years (1991-1993), he returned to the German brand, where he held several senior positions in the new sales division in various markets. In 2016 he was appointed Seat Vice-President for Sales and Marketing and in January 2019 he took up the position of Cupra CEO.
Source: www.automobil-events.de, www.cupraofficial.com
Wayne Griffiths (Photo: Seat)