As a result of the pandemic, hybrid events have seen a huge boost in development and, according to numerous forecasts, will retain their status in the event world in the projected post-corona times, because the combination of the best of both worlds has already proven itself. Therefore, many people want to be a part of the digital revolution and benefit from the advantages of hybrid events.
However, newcomers to the digital event world are faced with many questions: How does the technology work and how stable is it? How does the event end up bearing my company’s signature? How will my company’s name be associated with the event? What can I do to bring my target group closer together? Answers can be found, for example, in the content management system magnid and the intuitive handling of this tool for corporate events. Step by step, similar to a construction kit, you work out the hybrid event world in a do-it-yourself process and discover that successful virtual events do not have to be a product of chance.
In a four-part workshop entitled “How to do virtual”, Tine Tripari from AutomotiveEvent online presents the milestones on the way to achieving this goal and, to this end, has taken a closer look at the magnid event platform. The first part starts with the aspect of planning and concept and leads to the first question: How do I come up with a project plan or to-do list? Part 2 focuses on preparation, part 3 on implementation and part 4 deals with the event follow-up.
Already while watching the magnid demo, I noticed: Everything can be done easily with a few clicks. For magnid beginners, a download and an installation is not necessary – neither when viewing nor when working with the frontend later.
The beginning of the partnership with magnid is uncomplicated – I simply requested it via www.magnid.com and was quickly listed. With this, I enjoy all the benefits of the new partnership, participate in the offered trainings and receive a license with which I practice the complete creation of a Virtual Venue/Digital Event over six weeks and put the tool to the test – completely free of charge.
The first party of our workshop “How to do virtual” deals with the tools, or more specifically their selection. Compared to real venues, virtual venues offer numerous advantages, such as increased reach through digital communication, individual equipment, optimal branding possibilities, multiple usability or a self-determined look and feel.
Four points must be addressed for a virtual event to be successful:
The central milestone on the way to a successful virtual event is clarifying the questions of which target group I want to address, which event objective I need to achieve, which platform meets the individual requirements and how high my budget is. Finally, I need to clarify the primary message and be clear about how to communicate it. The questions must be evaluated from both the agencies’ and the organizer’s perspective.
Age, relationship, and industry must all be addressed when it comes to the target audience. Technical affinity, ease of use, and manner of address should be considered in terms of age. The relationship under the aspect of B2B or B2C and the question of whether the organizer already knows his customers must be taken into account. Regarding the target group, the industry also plays a role. Are there any requirements, such as compliance rules, that I must follow?
At the top of my checklist is the question of the event objective. What are the goals that will ultimately result in the core message? Does the core message want to generate leads, generate sales, provide content, create awareness, or drive community/relationships?
How can goals such as knowledge transfer, team building, or product promotion be didactically conveyed? Virtual or augmented reality, for example, makes the product “tangible” and knowledge transfer works well today by transmitting learning content via online games – a leaderboard and prizes encourage participation and competition. Team building becomes a reality through networking of participants, virtual speed dating, activities like QR code challenges or social walls for posting photos. Magnid can offer me all that, and fortunately it is relatively easy to use – even for newcomers like me.
The next milestone on my way to a successful and individual hybrid event is the choice of the appropriate platform – based on the following criteria:
System compatibility/integration (including API integration)
Usability and intuition (including self-service capability)
Branding (adaptability to the corporate design)
Safety First and DSGVO compliance
Strategic multichannel communication
Pricing and resilience
360° or 2D
Support concept and training program
All criteria are met by the magnid platform which is based on Proske’s developed Virtual Venue and represents a portfolio extension for agencies because it originated from the perspective and practice of an event agency. As an AI-supported and cloud-based event platform, it offers numerous options for practical digital and hybrid events and can be precisely and individually adapted by the user for different applications by integrating all content and functionalities.
This also results in the answer to the question of a white label version, which does not seem necessary because every milestone on the way to a successful hybrid event may be customized and the result will always remain unique.
From one milestone to the next, the handling of the technology and the implementation of one’s own project sometimes raises questions for the user – or first of all for me. Any support that may be required is therefore tailored to the individual needs of the customer and can be booked accordingly. That will come in handy should I get stuck. In addition, magnid provides me with additional online expertise to answer my questions.
Defining the target group, determining the event objective, selecting the platform and the core message are what we will be dealing with next week on the way to a successful virtual event. Then I must deal with the graphic implementation and content production.
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