In a four-part workshop entitled “How to do virtual”, Tine Tripari from AutomotiveEvent online presents the milestones on the way to a successful virtual event and, to this end, has taken a closer look at the magnid event platform. I have completed parts 1 to 3. The first part started with the aspect of planning and concept and led to the first question: How do I come up with a project plan or to-do list? Part 2 dealt with the preparation, while part 3 dealt with the implementation. In the fourth and last part, I will deal with the event follow-up.
My hybrid event is over, and I would like to know how it went for both the participants and for me. What did not go as planned this time should be improved for the next hybrid event.
The last checklist in this workshop, therefore, addresses the following questions from the perspective of success analysis and post-communication: what are my KPIs? How did my participants like it? How do I keep in touch with them? What can I optimize for next time?
The AI-supported and cloud-based event platform magnid has advantages for all users like me: when compared to a face-to-face event, this event model allows for considerably more and, most importantly, much more trustworthy data collection. In the follow-up, the focus is on the succeeding questions: was the presentation interesting enough? Was the length of stay long enough? Were the core elements conveyed? The answers ultimately lead to the question: what can I do better next time?
When is my event successful?
– Closed deals
– Social media exposure and impact
– Participant satisfaction
– Generated leads
– Attendee numbers
– Budget adherence
Attendee numbers and satisfaction, deals closed, leads generated, social media exposure and impact, and budget adherence are all criteria that make mine, as well as all other events, successful. Various key values such as the number of visitors in the venue, the number of registrations, the number of visitors in a session, the duration of average participation in a session, page views, visitor behavior, the number of downloads of content, as well as individual data such as the country of origin of the participants, language, device usage, etcetera are used to measure success.
Key values to measure success
– Number of registrations
– Number of visitors in the venue
– Number of visitors in a session
– Duration of average participation in a session
– Visitor behavior (navigation through the venue, clicks, etc.)
– Number of downloads of content
– Individual data (country of origin, language, device usage, etc.)
A key criterion for successful analysis and post-communication is maintaining contact with participants beyond the event – including feedback requests. When the event ends, my venue does not necessarily have to close. Optionally, my virtual venue can remain open and animated to arouse curiosity among users for new content. Newsletters and social media represent additional components that promote staying in touch with visitors. The same happens through information about future events and feedback surveys, which are important for the analysis and strategy of future events.
Keep in touch and ask for Feedback
– Social Media (e.g. LinkedIn)
– Inform about upcoming events
– Feedback Surveys
– Continue to “enliven” the venue to create curiosity among users about new content (keep the venue open)
Once the KPIs have been determined, the contact with the participants has been established and maintained, the participant feedback has been evaluated and the suggestions for improvement from the feedback surveys and reports have been assessed, it is time for me to collect the learnings and develop a strategy for future events.
After the four episodes of my self-experiment “How to do virtual,” there will be a webinar and an open Q&A session for me as well as anybody interested in learning more.
In the first three parts of the workshop, Tine Tripari looked at the planning, preparation, and execution of a virtual event.